Artful Work: Awakening Joy Meaning and Commitment

Fourth Wave: Business in the 21st Century

by Herman Maynard and Susan Mehrtens

$18.95 - 1576750027 - Hardcover, August 1996

Willis Harman, President, Institute of Noetic Sciences, and author of Global Mind Change

A thought-provoking book which will contribute constructively to the dialogue about the new role of business on the planet.

Nicholas P. LiVolsi, President, The World Trust

Vital reading for anyone interested in how business and the corporation can serve mankind and build a sustainable future.

Gary Zukav, author of The Dancing Wu Li Masters and The Seat of the Soul

Goes directly to the heart of the shape of the transformation in the business community that is now beginning to unfold.

Jeanne Borei, Director, Human Resources, TEL-A-TRAIN Corporation

Maynard and Mehrtens are two of the more brilliant futurists we have on the planet today. Their ideas of what business will be in the future as described in The Fourth Wave are radical, exciting, and rich with creative new direction.

Michael L. Ray, Professor, Graduate School of Business, Stanford University and author of Creativity in Business

Maynard and Mehrtens have produced just the book we need in this period of chaotic transition in the world and in business. Like all great creative works, The Fourth Wave represents a synergy between seemingly incongruous elements. The authors combine deep corporate business experience with a sweeping scholarship in all the disciplines needed to understand the natrue of business today....Read and act on this book.

Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens look toward the next century and foresee a "fourth wave," an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. They examine how business has changed in the second and third waves and must continue to change in the fourth. The changes concern the basics-how an institution is organized, how it defines wealth, how it relates to surrounding communities, how it responds to environmental needs, and how it takes part in the political process.

A vision of business in the next century predicts an era of integration and responsibility and emphasizes the need for leadership that includes global stewardship.

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