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Guerilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet by Jay Conrad Levinson and Carl Rubin $13.00 Paperback - 194 pages. The series of books written by Jay Levinson are packed with marketing jewels that are affordable to execute. I suggest you buy every one of his books if you are not familiar with the marketing function or if you need a marketing tune-up. 039586061X $14.00