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MARKETING BOOK RESOURCES

Our featured marketing books represent the best books I have found on marketing that are tailored to the small business or organization.

Guerrilla Marketing Attack:
New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

by Jay Conrad Levinson

$13.00 Paperback - 194 pages.

The series of books written by Jay Levinson are packed with marketing jewels that are afforable to execute. I suggest you buy every one of his books if you are not familiar with the marketing function or need a 1999 marketing tuneup.

Guerrilla Advertising:
Cost-Effective Techniques for Small-Business Success

by Jay Conrad Levinson, Charles Rubin

$13.00 Paperback - 283 pages (June 1994)

Guerrilla Marketing Weapons:
100 Affordable Marketing Methods for Maximizing Profits from Your Small Business

by Jay Conrad Levinson

$12.95 Paperback - 258 pages (November 1990)

Fantastic ideas!

Marketing Without Megabucks:
How to Sell Anything on a Shoestring

by Shel A. Horowitz

Paperback 1 edition (June 1993)
ISBN: 067176036X

Business-To-Business Internet Marketing: Five Proven Strategies for Increasing Profits Through Internet Direct Marketing

by Barry Silverstein
$19.95

Paperback - 398 pages (1998)

Ogilvy on Advertising

by David Ogilvy

$23.00 - Paperback - 224 pages (March 1987) ISBN: 039472903X

THIS IS THE CLASSIC book on advertising by my favorite advertising legend.

Publicity on the Internet:
Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services

by Steve O'Keefe

$24.95 Paperback - 401 pages (October 1996)
ISBN: 0471161756

Event Marketing
"Special Events Report," a biweekly newsletter published by the International Events Group, in Chicago.
Subscriptions cost $340 per year ($225 for nonprofits).
IEG also publishes IEG Directory of Sponsorship Marketing and IEG Legal Guide to Sponsorship.
Call 312-944-1727 for more information.

The Center for Corporate Community Relations at Boston College is a membership organization providing training, consulting, and research to companies that are interested in event sponsorship, cause-related marketing, and community relations.
Call 617-552-4545

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