 Sample Service Business Plan
Executive Summary
Computing Development Strategies is a new company that will rely on the proven skills of its founder to take advantage of the growing need for computer training. G. I. Netwell, who brings over a decade of computer training expertise to the business, will lead the company as it establishes itself as a high quality computer training service provider in the Chicago metropolitan area.
Computing Development Strategies (CDS) will initially limit its courses of instruction to Microsoft Windows 95, Excel, and Word (or Corel's WordPerfect). In 1997, CDS will begin offering classes, currently under development, on creating and maintaining web sites. Constantly evolving technologies and software offer small businesses an opportunity to work smarter. But the increased opportunity comes at the expense of increased complexity. Substantial market research establishes that computer training is one of the country's fastest growing service industries.
CDS is in a position to capture a significant portion of the local market for computer training. Further, CDS is projected to return a profit in its very first year of operations, due in large part to the size of the market and the relatively low investment required to begin operations.
First year revenue is projected to exceed $350 thousand. CDS will differentiate itself from its competitors (generally larger firms) through lower pricing and the development of unique electronic workbooks that will serve as training aids. By specializing in just a few of the most popular software applications, CDS gains acc | 
